Sunday, May 24, 2020
Christie Chaplin Words Words words Learning to Lead: Rhetorical Strategies in Frederick DouglassÃ¢â¬â¢s Ã¢â¬Å"Learning to ReadÃ¢â¬ Published in 1845, Frederick DouglassÃ¢â¬â¢s autobiography, Ã¢â¬Å"Narrative of the Life of Frederick Douglass, an American SlaveÃ¢â¬ , is a historical account of his life that told of the challenges and obstacles that plagued the lives of slaves in pursuing freedom from injustice and persecution from white wealthy slaveowners. In particular, an excerpt titled Ã¢â¬Å"Learning to ReadÃ¢â¬ shines a light on the tragic reality African Americans lived in every day during the 19th century. The circumstances surrounding the restriction of growth and development centered around the limited availability of education, or lack thereof. Frederick Douglass uses the Aristotelian appeals of ethos, logos, and pathos to build his credibility and connect with the audience on a more personal note, though he struggles with primarily focusing his paper by appealing to popularity. Nevertheless, he is successful in employing these strategies to tell a riveting memoir documenting his struggles in le arning how to read and write to speak out against the injustices of slavery. DouglassÃ¢â¬â¢s ethos is never more apparent than the preface preceding the story. This introductory note provides a rich background of DouglassÃ¢â¬â¢s life as a former slave and transformation into a famous abolitionist, serving as authentication that the piece was written by a literate and educated African American. For instance, in an excerptShow MoreRelatedAnnotated Bibliography Of The Life Of Frederick Douglass Essay858 Words Ã |Ã 4 PagesAnnotated Bibliography Boxill, Bernard. Frederick DouglassÃ¢â¬â¢s Patriotism. Journal of Ethics 13.4 (2009): 301-317. EBSCO. Web. 19 Oct 2015. Bernard argues that Frederick Douglass always was a patriot even throughout slavery. He states that most Americans are patriots even if they do not agree with the politics, but rather just a love for their country. It talks about Americans who give selfless amounts of time toward the improvement of America. Buccola, Nicholas. Each for All and All for Each:Read MoreSlaves Narratives: Frederick Douglass, Olaudah Equiano Essay1477 Words Ã |Ã 6 PagesSojourner Truth, Frederick Douglass, and Olaudah Equiano all have extremely interesting slave narratives. During their lives, they faced plenty of racist discrimination and troubling moments. They were all forced into slavery at an awfully young age and they all had to fight for their freedom. In 1797, Truth was born into slavery in New York with the name of Isabella Van Wagener. She was a slave for most of her life and eventually got emancipated. Truth was an immense womenÃ¢â¬â¢s suffrage activist. SheRead MoreThe Life Of Frederick Douglass Context1479 Words Ã |Ã 6 PagesIntroduction Behind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of the 19th century. With his oratorical appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the citizens of Rochester to be aware of the hypocrisyRead MoreThe Life Of Frederick Douglass Context1480 Words Ã |Ã 6 PagesBehind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of 19th century. With his oratorical and literacy appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the leading citizens of Rochester to be aware of theRead MoreRhetorical Analysis of Frederick Douglasss How I Learned to Read and Write1458 Words Ã |Ã 6 Pages Rhetorical Analysis of Douglass In the excerpt Ã¢â¬Å"Learning to Read and WriteÃ¢â¬ , Frederick Douglass talks about his experiences in slavery living in his masters house and his struggle to learn how to read and write. Frederick Douglass was an African American social reformer, orator, writer, and statesman. Some of his other writings include Ã¢â¬Å"The Heroic SlaveÃ¢â¬ , Ã¢â¬Å"My Bondage and My FreedomÃ¢â¬ , and Ã¢â¬Å"Life and Times of Frederick DouglassÃ¢â¬ . In this excerpt, Frederick Douglass uses an empathicRead MoreIndividual Rhetorical Analysis Of The Selected Readings2297 Words Ã |Ã 10 PagesIndividual rhetorical analysis of the selected readings by Olaudah Equiano, Harriet Jacobs, Frederick Douglass, and Harriet Beecher Stowe are necessary to arrive at a collective analysis of the most effective strategies. Olaudah EquianoÃ¢â¬â¢s Ã¢â¬Å"The Interesting Narrative of the Life of Olaudah Equiano or Gustavas Vassa, the AfricanÃ¢â¬ was first published in 1789 in London, England (687). EquianoÃ¢â¬â¢s narrative is informative; however, it is critical of the treatment of slaves and persuasive in its appeals toRead MoreEssay about The Publication of Uncle TomÃ¢â¬â¢s Cabin4044 Words Ã |Ã 17 Pagesinfluential American novel in the countryÃ¢â¬â¢s history. Books have, of course, always had the power to bring about great social change, and the widespread distribution of Uncle TomÃ¢â¬â¢s Cabin gave a vivid image of Southern life, particularly the mistreatment of slaves, to the entire country. While slavery was previously an issue between slaveholders and abolitionists, the moral outrage caused by Uncle TomÃ¢â¬â¢s Cabin went a long way towards bringing the slavery debate to the forefront of the entire American consciousnessRead MoreAnalysis Of The Book Huckleberry Finn 1970 Words Ã |Ã 8 PagesThroughout American history, no single word has been associated with such extensive torment, misery, and controversy as the word Ã¢â¬Å"nigger.Ã¢â¬ This word has been a deep concern in American history and culture, and the use of it two hundred nineteen times in The Adventures of Huckleberry Finn has caused a mass of debate. Despite critism on its complex and offensive subject matter, The Adventures of Huckleberry Finn hold enduring academic value among students and should be taught in American high schoolsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words Ã |Ã 656 Pagesof Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History
Thursday, May 14, 2020
Demonstrates the understanding of how to interact and communicate with adults The right way to approach a parent/ adult is to keep calm at all times also to respect them like they should respect you. As a carer for their children you should always agree with their opinions even if they are not right but they are entitle to their say in things. If you do not understand an adult/parent you should apologize and ask them to repeat themselves. Also never make a value of judgement about a child or a family but you need to always respect a personÃ¢â¬â¢s culture and identity. When talking to a parent or adult you should always use the name they would prefer you to call them by. If a parent / adult have a different view to yours youÃ¢â¬ ¦show more contentÃ¢â¬ ¦This will help to support the planning in where youÃ¢â¬â¢re working. Team meeting and even discussions with colleagues hep to make a work place flow as you will get many ideas and input from colleagues and then are able to agree on something you all like. When having a team meeting as a leader or a manager itÃ¢â¬â¢s your chance to have your say just as itÃ¢â¬â¢s you colleagues to have thereÃ¢â¬â¢s, it is also a chance for you to make your colleagues aware of any new children, allergies and timetables, trips for the week and any other information that needs to be discussed. ChildrenÃ¢â¬â¢s needs and development All equipment in a childcare setting should be checked for example toys, should not be hard if the child is younger than 3 years and should be soft were as if the child is older than 3 they may play with Lego, But must be on their best behaviour when using it, this includes no chewing it no throwing. Also in a childcare environment you should have an adult present at all times and asking children if they are ok and interacting with them not just as a group but individually too. Carers have to be on the ball with toilet duty washing hands and making sure there on the ball. When the children are eating an adult should also be present at all times as the adult should be supervising there eating the right thing and not somebody elseÃ¢â¬â¢s food and are being well behaved. Confidentiality policy Development records are kept on all theShow MoreRelatedChilcare Level 2 Unit 001 Essay756 Words Ã |Ã 4 Pagescan be written answers for your Certificate. Please complete the questions which your assessor has asked you to complete. Unit 001 Introduction to Communication in Health, Social Care or ChildrenÃ¢â¬â¢s and Young PeopleÃ¢â¬â¢s Settings Outcome 1: 1. Identify different reasons why people communicate People communicate to give information, receive information, give and receive instructions, express a need, negotiate and discuss situations and also to develop learning. | 2. Explain how effectiveRead MoreUnit 301 Communication and Professional Relationships with Children, Young People and Adults1733 Words Ã |Ã 7 Pagesdiverse school Why do we communicate? How do we communicate? Two simple questions but many different answers of how and why we communicate with others and the effect it has when communicating with people. Depending on the age of who we are trying to communicate with whether a child or an adult, someone whose English is a second language, or someone who has a disability the way in which we communicate with them should not really be much of a difference, it is how we communicate with them which is theRead MoreHcs 245-Week 51224 Words Ã |Ã 5 Pagesmore associated with physical and psychological barriers. Ã Here are two real-world questions that we most of us will encounter throughout our health care career regularly...Ã How might a provider communicate more effectively with a person who is hearing impaired? Also, how might a provider communicate more effectively with an adolescent versus an adult?Ã Paul Wing, MBA/HRM, B.S.Ã MT(ASCP), CLS(NCA) NetÃ¢â¬â¢s Solution Ã¢â¬â A provider may find communicating with someone who is hearing impaired very difficultRead MoreThe Importance of Speech, Language, and Communication1007 Words Ã |Ã 5 Pages or ideas. 1.1b Language The term language refers to an understood, systematic arrangement of signs, symbols and gestures used to communicate. 1.1c Communication To communicate is to ably convey thoughts, information or feelings using signals, speech, body language, or by the written word. 1.1d Speech, language and communication needs (SLCN). A child who is diagnosed with a SLCN is experiencing a communication breakdown due to a difficulty with one or more of the different elementsRead MoreImportance of Listening to Children1256 Words Ã |Ã 6 Pagesbe difficult to advocate, care and most importantly support them to reach their full developmental potential. Listening to children is more than just hearing their voices but actually taking the childÃ¢â¬â¢s point into consideration if the decision will impact on the child directly. Both the ChildrenÃ¢â¬â¢s Act 2004 and Early Child Matters (ECM) recognize the fact that before any positive result is achieved, parents, practitioners and any adults in direct contact with the child need to always take into accountRead MoreAdapting Communication in Children and Yound People1070 Words Ã |Ã 5 PagesTDA31-2.2 Explain how to adapt communication with children and young people for: * The age of the child or young person * The context of the communication * Communication differences. Building relationships is important in children and young people. You need to adapt your behavior and communication accordingly. Assessing the situation and environment you are in. It is important that children in all situations feel secure and have a sense of value from you. Your interactionRead More1.1, Explain Why Effective Communication Is Important in Developing Positive Relationships with Children, Young People and Adults1586 Words Ã |Ã 7 Pagesrelationships with children, young people and adults. 1.1, Explain why effective communication is important in developing positive relationships with children, young people and adults. Effective communication is the most important part in developing positive relationships with children, young people and adults. Some pupils that struggle with their learning and/or have confidence issues may find that they canÃ¢â¬â¢t communicate with all of us, therefore, treatingRead MoreProgram Outline of Someone to Watch Over Me1021 Words Ã |Ã 4 PagesChildren and parents are both groomed for planned sexual abuse of a child Predators are helpful, charming, and seem entirely trustworthy Predators try to create an exclusive relationship with a child that does not include the parent Predators shower a child with compliments or exhibit favoritism to gain their trust Warning signs that children are experiencing stress or anxiety Insure that in your role as a parent or someone who cares for children that you are vigilant Maintain a healthy level ofRead MoreSelf Awareness and Interpersonal Skills1626 Words Ã |Ã 7 Pageshighlighting the importance of self-awareness and interpersonal skills within the early child care setting. The rights of the child within the ECCE. How to communicate effectively with children their families and other colleagues and how this benefits all involved. How being part of a team within the ECCE benefits and what regulations are put in place to ensure quality of education and the quality of the child care setting and facilities. Self-Awareness is the understanding of your own personalityRead MoreHow Makaton Is Used By Children And Adults With Children With Disabilities1593 Words Ã |Ã 7 Pages1970s to help adults with severe learning difficulties to communicate. It is a basic means of communication and encourages language development in children and adults with communication difficultiesÃ¢â¬ (Mukherji et al, 2000, Pg. 94). The Makaton vocabulary was designed in 1972 by Marget Walker, she came up with the idea of Makaton through responding and working towards to needs of deaf adults with severe difficulties. Grove et al (1990) highlights that through working with these adults she was looking
Wednesday, May 6, 2020
Methods for Modifying Behavior in Children Behavior modification is a treatment technique used to tackle countless problems within children. When children are born discipline and growth comes from the parents. We teach right from wrong. Therefore, we are where the root of the behavior starts. Children must be correctly disciplined by the age of six because if not that child would most likely be a criminal. A child behavior rises from what they learn and their surroundings, so what we teach our children as well as what they see is what they take with them throughout life. When parents apply these particular elements of techniques, they can work with their children to swap improper or disagreeable behavior. B.F Skinner proposed that behaviorÃ¢â¬ ¦show more contentÃ¢â¬ ¦Skinner created what he called an operant conditioning apparatus that later was referred to as the Ã¢â¬Å"skinner box.Ã¢â¬ The Skinner box is a compartment that enclosed a key that an animal had access to when they wanted water, food, or even reinforcement. Skinner was the number one believer that children react to rewards and gifts. He believed that you had the ability to make a child do whatever you want when you give them things. Methods for Modifying Behavior There are numerous of methods for modifying your childrenÃ¢â¬â¢s behavior. Three of the best methods for modifying behavior in children are rewarding, setting consequences and boundaries. When children portray good behavior at home or in school you reward them. Whether it is gifts, privileges, money or just letting them stay up late because they have done something good inspires the child to continue doing well. They will then want to continue that behavior so he or she can continue to receive rewards. Gifts or rewards should be given to children for good behavior it shows them is they maintain good behavior they will receive rewards. As a parent, you have to reinforce rules with children. You must show children that things given to them as a privilege can be taken away when they misbehave or do something he or she is not suppose to. Taking things away from a child is the number one consequence that can occur. If a child loves a particular game system,
Tuesday, May 5, 2020
Question: Analyse the Marketing Strategy Use by One of the Biggest Fashion-Retailing Brand. Answer: Introduction Zara is a well-known clothing and accessories brand operating all over the world. the brand was launched in 1975 by Amancio Ortega and Rosalia Mera. Since then it has grew its presence in almost all the countries and offer as the largest retail of apparel. The company started expanding its business in the international market in the year 1988 through Portugal and then it slowly entered United States, France and other countries. The company also went online in 2010 in which it opened its own online boutique to offer its product though online source. Such approach and initiative has helped the company to be the most successful apparel retail owners (Zara 2017). The paper discusses about the factors that let Zara to be the major focus company of this assignment along with analyzing its performance and strategies over the years. The report also analyses the marketing mix strategy, which has helped in good performance of the brand, and factors that will help the company in long-term growt h. Justification for the Choice Zara is one of a name in the retail industry because of its expansion, strategy and connection with the customers. Since the day, it has introduced itself in the market it has grown to every possible market with its exceptional strategy. The brand has gained a name and recognition by itself by the innovation and continuous initiative that it puts. The company has recent revenue of $17.2 billion, which has helped them to build their strategies successfully. The brand has been able to put a hold in the retail industry in the past 43 years of operations and own a total of 2200 stores worldwide. With a brand value of $11.3 billion, the brand has always known for its development of new products and offering it for sale within few days (Zara 2017). This shows the exceptional maintenance it carries out in its manufacturing and operations units. The company has grown exceptionally in 2015 by opening 65 new stores in existing as well as new locations and 50 new Zara Home in various new locati ons (inditex 2016). The biggest markets of Zara after its hometown Spain are China, France, Italy and Japan. The above figure shows the performance of Zara in the last two years that has continuously increased the net sales and gross profit of its parent company Inditex. The brand has offered a tough competition to other retail chain in various countries with its strong sales and profit growth. Zara is not just a name; it is a symbol of fashion in the retail industry. The company also maintains a strong online market and recently took some initiatives in which it wanted to expand its market coverage through online offering. An online store that has been started by the brand has expanded in various locations in the world within a short period. The brand has also taken various technology innovations since the time it has been in business (Burgen 2017). In 2014 Zara introduced RFID chips in its stores through which it could detect the location of its products in the store. The chip is removed once the customer has purchased it and can be reused for further use. Moreover, the company has also maintained a customer base covering wide range of culture, age and geographic boundaries (Fortune 2017). This is due to the product that it has manufactured and the fashion image it offers according to the country. Thus, it can be seen that the company has achieved superior performance and a brand value with its continuous initiative in various places. Marketing Concepts Marketing concepts shows the achievement and potentials of the company by analyzing its strategies such as segmentation, positioning and promotional initiatives. Segmentation and Targeting Segmentation is one of the crucial strategies of any fashion and retail brand as it helps them to design the type of product it will launch in the market. Segmentation and targeting helps the brand to offer a streamline picture of the type of customers it wants to design the product that will also give an image to the brand. Zara maintains a mix segmentation strategy such as demographic, geographic as well as psychographic segmentation. Based on this segmentation the company targets each type of customers accordingly (Forbes 2017). In demographic segmentation, the brand mainly targets the young adults between the age range of 20 to 30 years of age that are just maturing and would love to dress up as a matured person. This is because the brand is known to manufacture much classy and basic casual with some ranges of formal attires for the customers. Thus, the look of the brand is designed to give a classy and formal look. The clothing offered by the brand mainly reflects fast fashion with various kinds of chinos, khaki and others (Forbes 2017). Geographic segmentation is done by the brand as it has expanded its reach to many countries and the living styles of the people in these countries are very different from each other. This made the company to design its product by segmenting its market based on the demand and fashion trends in these countries. For example, in India it focuses more on traditional and less trendy attires compared to US market. Lastly, Zara also follows psychographic segmentation in which it targets the customers having a love for classy and fashionable dresses. Moreover, it also offers its products at high prices and targets the niche market that loves to maintain high quality dresses in their wardrobe as a symbol of their status. These customers will love to buy their products irrespective of the prices (Sheth and Sisodia 2015). Thus, the brand follows such strategy so that it can target the customers efficiently and set its further strategies effectively. Depending on the type of strategy the company also designs its marketing strategy so that it can target the right customers at right place. Zara carry out online marketing strategy so that it can target the young and rich customers efficiently. Positioning Zara has positioned itself as one of the most fashionable international brand operating in almost all the countries and having huge customer base. The company has also followed used based strategy to position itself as a customer centric brand. This is because the brand has always followed customer satisfaction as their main aim and accordingly modified their products and marketing initiatives from time to time (Baker 2014). Zara is well aware that the type of fashion industry in which it exists, it is necessary that it satisfy the changing needs o the customers. this made the company to focus on innovation instead of manufacturing a brand new product. The motive of Zara has always been to modify the products offered by other brands that the customers demand so that it can easily trace the customers. Moreover, it always maintained a good amount of stocks of clothes (Forbes 2017). Thus, positioning of Zara has always been about innovation, which made it the worlds biggest fashion reta iler. Promotional Strategy Among promotional strategy, it is seen that Zara spends the least amount in their promotional activities compared to other fashion brands and this has led to their success. The brand only spends 0.3 percent of its sales on promoting its product compared to other brands that invests 3.5 percent of their revenue. However, it do carry out promotional strategy ny maintaining a shop windows through which customers can be attracted easily by just looking at their unique collection. The retail brand started its online marketing due to its international presence in 88 countries (Forbes 2017). This led the company to carry out online marketing. Online marketing is increasing day by day and is used by most of the competitors. This makes t necessary for Zara to carry out online strategy. For this purpose, the company started it online marketing channel through its website in 2010. The online marketing of the brand is mainly through its website. It does not follow any other social media strategy (Baker 2014). However, the marketing through online website marketing has helped the company to fight competition from other retailers. Since the introduction of online selling, the brand has been able to expand its online sales by 42 percent (Mail Online 2017). Pest Analysis Political Political scenario of any country has a lot of effect on the brands operation within that region. Political scenario such as instability, war and others effect people badly making them lose a lot of their resources. This in turn will affect the brand, as the customers will not be able to demand their products due to high price. Moreover, it will also influence the operation of the brand within that region due to unavailability of various resources. Zara being a fashion retail company will be affected by political instability in a region, as it will be difficult for them carry out their operations and led to wastage of their resources (Gupta 2013). Economic Economic factors such as GDP, interest rate, employment rate, literacy rate and others help the brand to decide the type of pricing strategy it will follow in a region. It is important that Zara analyze the economic condition of the country efficiently before strategizing its pricing level in that region. This requires the brand to set competitive price in low-income level countries and premium pricing in countries having high GDP (Sheth and Sisodia 2015). Social Social and cultural trend is yet another crucial factor that the brand requires to analyze before entering a country because the living style and culture of a place helps the company to decide their revenue. Zara will benefit by maximizing its sales in a country having preference for classy and elegant western wear. The society should be modern to accept the products of (Zara Arrieta et al. 2017). Technological Technological innovation and level in a country will help the company to reduce the cost of production. Moreover, it would help them to modify their distribution system by incorporating information system (Sheth and Sisodia 2015). Porters Analysis Bargaining power of suppliers Zara belong to the retail industry and is one of the largest fashion retailers in the world. Suppliers of the retail industry mainly supply things to big brands like Zara, Marks and Spenser and others. Thus, the bargaining power of suppliers is low because the suppliers do not want to lose their market share to these big brands (Gupta 2013). Bargaining power of the buyers Buyers on the other hand have moderate bargaining power because of low switching cost and preference for the brands. Due to low switching cost customers can easily switch to any other brand. However, there are customers that prefer only one brand and love to stick to one brand at any cost. Threat from substitutes Fashion retail industry faces rare to negligible threat from substitute, as there is no such substitute of clothes. Thus, the effect of this force is not seen in the fashion retail industry (Gupta 2013). Industry rivalry Competitive rivalry is high in this industry due to large number of similar firms and brands operating in the industry. There are large number of retail company selling similar kinds of western dresses and thus offers huge threat. Thus, the industry face huge rivalry within the industry. Threat of new entrants Threat to new entrants is low in this industry because the companies entering in this industry would require a lot of investment on infrastructure, manufacturing and other sectors. Thus, it is not possible for a newly made fashion company to take up huge investment at initial stage of the operation. This makes the threat to new entrant low for fashion retail industry (Gupta 2013). Strength and weakness of Zara Strengths Weaknesses Zara can gain market share in the industry due to low or negligible amount of new entrant The fashion retail industry in which Zara exists has very less chance to fall due to low substitute. The company will face huge competition from the other company operating in the same industry It is challenging for the company to meet the need and desire of the buyers Table 1: Strength and Weakness of Zara Sources: (Gupta 2013) Marketing Mix for Superior Performance Price The brand has always followed premium-pricing strategy to offer its products to the customer. However, this strategy has been maintained by the company to portray itself as a status symbol for its customer. Thus, premium-pricing strategy of the brand has proved to be successful and allowed them to perform good because most of the customers of the brand are rich. Thus, they demand Zaras product as a status symbol (Huang and Sarigll 2014). Product Zara is one of the brands in the fashion industry for which the consumers are crazy. This is because of its products and style options it offers to the customers. The company has its own manufacturing process and controls every category of clothes that it produces. The wide range of clothing options and maintaining their own symbol in the industry has helped the company to offer superior performance. Place Distribution channel of Zara has always been unique compared to other fashion brands. Zara offers its products to its customers through vertically integrated retailer. This means that all the steps from manufacturing to distributing are done by the brand itself. This has helped them to know their operations well and perform better than other brands that outsource their operations (Solomon 2014). Promotion The company has not put much investment in marketing activities. This is the strategy it has always maintained and has invested more and more money in opening new stores in different places. The marketing strategy of the brand being unique has always helped them to be successful (Huang and Sarigll 2014). Marketing Mix Crucial for the Company With the existing marketing mix strategies, it is also important that the company modify some of its strategies in order to cope up with the increasing competitive scenario in the fashion retail industry. Price Even though the company has been successful by offering its products at premium pricing strategy, many new competitors have come up that has started offering clothes at reasonable price. Thus, to avoid losing its customers base to other competitors and be in business for longer time, it is important that Zara follows a competitive pricing strategy or provide offers and discounts from time to time. Product Even thought the company offers some of the best and unique style dress and maintain their own style statement yet it is facing some challenges while meeting the demand of customers having different lifestyle and preference. Zara fails to modify their product trend while entering into other markets as well. Thus, it is important for them to modify some of their product range according to the culture and people of the new country it is entering. This will help bring customers in that region more close to the brand. Place The distribution channel has always been unique for the company as it supplies its products from its own store mostly. The brand has very less franchisee for offering its products. However, the company could try the strategy of offering more number of franchisee to big retail stores in order to increase its market share. Promotion Even though the company has been successful by not spending much in the advertising or marketing activity, yet it will not always be a successful strategy for the business as the industry faces hue threat from competitors. Thus, in order to maintain their position in the market it is important that they take some marketing strategy. As social media is the most growing marketing tool, it will be beneficial if the company spreads its product recognition through social media. Conclusion From the above analysis, it can be deduced that Zara has maintained a strong base in the market all over the world due to its unique strategies. The brand has been successful in most of its strategies related to price, product, place and promotion. Moreover, the brand has been able to increase its sales and revenue from its newly growing online business. this showed that the company is trying to shift its distribution from physical stores to online channels. However, it is necessary that the company should modify some of its strategies in order to cope up with the rising competition in the market. As its is seen that the company might face issues in some of its marketing mix factors such as price and promotion, thus it is necessary to focus more in this strategies. This will help them to stay in business for longer time and increase their market share continuously. References Arrieta, C.G., Escorcia, Y.C. and Ochoa, G.V., 2017. PEST Analysis of Smart Energy Grids: from the European Boom to the Incipient Emergence in Colombia. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Burgen, S. 2017.Zara owners online sales jump 42% to 553m. [online] the Guardian. Available at: https://www.theguardian.com/business/2014/nov/19/zara-owner-online-sales-553m-inditex [Accessed 15 Nov. 2017]. Forbes.com. 2017.Forbes Welcome. [online] Available at: https://www.forbes.com/sites/lauraheller/2017/03/15/why-zara-is-the-most-exciting-retailer-today/#1e12fa255cd3 [Accessed 15 Nov. 2017]. Fortune. 2017.Zara Will Open Fewer Stores and Beef up Online Presence. [online] Available at: https://fortune.com/2016/03/09/zara-stores-online-sales-forecast/ [Accessed 15 Nov. 2017]. Gupta, A., 2013. Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), pp.13-17. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. inditex.com. 2016.Inditex - Annual Report. [online] Available at: https://www.inditex.com/documents/10279/319575/Inditex+Annual+Report+2016/6f8a6f55-ed5b-41f4-b043-6c104a305035 [Accessed 15 Nov. 2017]. Mail Online. 2017.Could Zara be closing the doors on their Australian stores?. [online] Available at: https://www.dailymail.co.uk/news/article-5083551/Could-Zara-closing-doors-Australian-stores.html [Accessed 15 Nov. 2017]. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Zara.com. 2017.ZARA Spain - Official Website. [online] Available at: https://www.zara.com/es/en/ [Accessed 15 Nov. 2017].
Saturday, April 4, 2020
Compromise Is The Key Compromise is the Key Laws are designed to protect all citizens, even though they are not clear when it comes to deciding on what happens to couples embryos. The judge, in the fact pattern case, is torn because the parents want different decisions. He also has to remember that he will be setting a legal precedent for which other cases will be based on. The decision will be ridiculed no matter the outcome. The embryos should not be destroyed because every living thing has the right to life, there are numerous loving couples who can not have children on their own, and children are still desired by one parent. An embryo is the young of something in an early stage of development. Although, it is not recognizable, two people conceived the embryo in question. Therefore, the fetus should have the same right to life that all existing creatures possess. No one person should be allowed to destroy something already in the process of living. The decision of destroying any living being should be left in the hands of the being, and in this case that is impossible. We have to wait until the child is old enough to ask her. Many couples, who can not have children of their own, want to adopt new born babies. If the embryo is allowed to live nothing but good will happen for it, because of the demand for newborn babies in the adoption market. The child would not end up in a foster home because the mother has feelings for it, and would see the baby is well taken care of. Adoptive parents are known to be loving and caring begetters, because they try hard to bring children into their lives. Consequently, the judge should at least allow another couple to make good use of the embryos. The lady in the fact pattern still has the desire for children. She gave her eggs fully expecting to use them when the time is right. The husband obviously wants nothing to do with the embryos, but the wife could make an agreement to take full responsibility. Therefore, relieving the husband of all liabilities, and placing them on the wife. She may also see these embryos as her last opportunity to have children. Even though, the father would be absent she manifestly has the need to be a mother. There is no easy way to satisfy both parties in the fact pattern case. But, if both sides try they could come to an accord on the issue. They have to realize that compromise is the key to any agreement. There is no good reason to order the embryos destroyed, however there is no rationalism for holding the husband responsible for something he no longer wants a part in. Consequently, the judge needs to give the wife control over the embryos and relieve the husband of liability. That would give an excellent legal precedent.
Sunday, March 8, 2020
Every Tourist Is A Voyeuring Gourmand Tourism Essay Essays Every Tourist Is A Voyeuring Gourmand Tourism Essay Paper Every Tourist Is A Voyeuring Gourmand Tourism Essay Paper This chapter will go on on from chapter two and purposes to discourse in item the culinary tourer. The research worker will specify the term culinary tourer and explicate how these types of tourers can be categorised. This chapter will besides sketch the issues confronting sustainable touristry and genuineness in relation to nutrient touristry and the culinary tourer. Furthermore, the research worker will foreground the Travel Activities and Motivation Survey ( TAMS ) which is considered to be the most comprehensive profiles available of culinary tourers. Finally, the research worker will look into the culinary tourer in Ireland. Although information is scarce in relation to the Irish culinary touristry industry, a Mintel study which was published in 2009 provides some cognition into both the international and Irish tourers who holiday in Ireland. Eating is one of our most basic physiological demands even when outside our usual environment ( Tikkanen 2007 ) . Yet, information on nutrient touristry and the culinary tourer appears rare. Chapter two outlined the fact that nutrient is a really much overlooked component of touristry literature ( Selwood 2003 ) . As a consequence of this deficiency of direct research into nutrient touristry, there are few penetrations into the demographic and psychographic features of nutrient tourers ( Wolf 2006 ) , and those penetrations that do be are considered by Hall et Al ( 2003 ) to be mostly superficial. Murray ( 2008 ) agrees and states that footings such as nutrient touristry or the culinary tourer could be used in ways which are misdirecting and, as a consequence, may do inappropriate determinations to be made by touristry contrivers and operators. Murray ( 2008 ) suggests that one time culinary touristry has been identified as a possible avenue to prosecute, the natural inclination is t o place the market, and that leads instantly to cleavage. However, some tourers may be culinary partisans instead than culinary tourers, and although interested in nutrient, culinary activities are non the chief intent of travel for these types of tourers ( Murray 2008 ) . In malice of the acknowledgment that small is still known about either the nutrient buying-behaviour of tourers or of the function it plays in the overall travel determination, finishs are progressively utilizing nutrient as a agency to distinguish themselves and broaden their market base ( Hall et al 2003 ; McKercher, Okumus, and Okumus 2008 ) . As antecedently discussed, nutrient is an of import tourer attractive force and enhances or is cardinal to the visitant experience ( Henderson 2009 ) . For many, nutrient becomes extremely experiential ( i.e. much more than functional ) when it is portion of a travel experience, it can go sensuous and animal, symbolic and ritualistic, and can take on new significance and significance ( Hall et al 2003, p.61 ) . Long suggests that the culinary tourer anticipates a alteration in the foodways experience for the interest of sing that alteration, non simply to fulfill hungriness ( Long 2004, p.21 ) . Longs definition implies that intentionali ty is required whereas Wolf ( 2006, p.2 ) proposes a more indulgent definition ; the true culinary tourer is non a prig, but instead an adventurer who besides happens to be an ardent aficionado of nutrient and drink . Therefore, the culinary tourer could be defined every bit slackly as person who appreciates local nutrient or person who spends clip in a food market shop in a foreign state. Due to wide definitions such as this, one could admit why research on culinary tourers is rare. The Culinary Tourism in Ontario ( 2005-2015 ) Strategy and Action Plan makes a really baronial effort to distinguish between tourers with intentionality and those who are better described as partisans. The Action Plan illustrates culinary touristry markets being broken down by an apprehension of what motivates the traveler: Primary Travellers whose chief focal point and purpose is for a culinary touristry experience. Secondary Travellers whose focal point on culinary touristry is shared with another touristry incentive such as golf, shopping, sing household and friends. However, culinary touristry is portion of their path. Third Travelers whose itinerary or incentives does non include culinary touristry. Culinary touristry experience is ad-lib or ad hoc to their original purpose ( Culinary Tourism in Ontario ( 2005-2015 ) Strategy and Action Plan, p.21 ) . 3.3 Location, Sustainable Tourism and Authenticity Sims ( 2009 ) comments on the turning organic structure of research which is get downing to turn out that esthesiss of gustatory sensation, touch, sound and odor can play an of import function within the vacation experience, adding that holiday nutrient is going of peculiar importance to research workers ( Sims 2009, p.321 ) . Crotts and Kivela ( 2006, p.355 ) agree and citation that our centripetal perceptual experiences play a major psychological and physiological function in our assessment and grasp of nutrient, as they do for other experiences at a finish . Dining out is a enjoyable centripetal experience, hence, the experience good factor which tourists experience as a consequence of nutrient ingestion at a finish is a pull factor and a selling and trading tool that can non be underestimated ( Crotts and Kivela 2006, p.355 ) . For this ground, one can reason that tourers frequently place considerable accent on how they feel at a finish, and how they experience what the f inish offers, by carefully choosing that particular eating house and/or nutrient that might carry through a peculiar personal desire ( Crotts and Kivela 2006 ) . Although many surveies identify and address factors that affect finish pick and image, really few empirical surveies address the function that nutrient dramas in the manner tourists experience the finish. Dining wonts can besides supply an penetration into ways of life, assisting tourers understand the differences between their ain civilization and those with which they come into contact with ( Hegarty and OMahoney 2001 ) . However, it must be acknowledged that the assortment of nutrients on offer at a finish can hold major deductions for the economic, cultural and environmental sustainability of that touristry location, with research workers reasoning that a focal point on locally sourced merchandises can ensue in benefits for both the hosts and the culinary tourers ( Clark and Chabrel 2007 ; Sims 2009 ) . Sims ( 2009, p.3 22 ) argues that local nutrient and drink merchandises can better the economic and environmental sustainability of both touristry and the rural host community through encouraging sustainable agricultural patterns, back uping local concerns and edifice a trade name that can profit the part by pulling more visitants and investing . Furthermore, Sims ( 2009 ) explains that local nutrient can play an of import function in the sustainable touristry experience because it entreaties to the visitant s desire for genuineness within the vacation experience. At present, there is a tendency towards cosmopolitan standardization and homogenization, which is demonstrated by the spread of fast nutrient ironss ( Henderson 2009 ; Keel 2010 ) . Concurrently, tourers are going more adventuresome and are unfastened to new nutrient experiences ( Daniele and Scarpato 2003 ; Henderson 2009 ) . Many culinary tourers are besides seeking genuine and reliable which can be found in local nutrients and eating-places ( Henderson 2009 ) . Therefore, one can reason that tourer finishs could successfully distinguish from other locations through local reliable nutrient. As explained above, reliable nutrient ingestion at a finish creates a pull factor for the consumer ( Crotts and Kivela 2006, p.355 ) . Furthermore, increasing tourer ingestion of local nutrients can bring forth a multiplier consequence that will profit the local economic system and supply a encouragement to rural finishs looking to develop a sustainable touristry industry ( Sims 2009 ; Torres, 2002 ) . In add-on, concerns about the environmental effects of transporting nutrient across the Earth have led research workers to reason that purchasing local nutrient merchandises is critical if the touristry industry is to cut down its C footmark ( Mitchell and Hall 2003 ; Sims 2009 ) . In Rebecca Sims ( 2009 ) article tit led Food, topographic point and genuineness , she studied how local nutrient has the possible to heighten the visitant experience by linking consumers to the part and its sensed civilization and heritage. She focused on two UK parts for her study, the Lake District and Exmoor. Her consequences illustrated that over 60 % of the tourers interviewed said that they had intentionally chosen to devour nutrients or drinks that they considered local while on vacation which suggests that, tourers are seeking merchandises that they feel will give them an penetration into the nature of a topographic point and its people Sims ( 2009, p.329 ) . However, this demand for local nutrient could besides be viewed as a hunt for genuineness. Over 50 % of the tourers interviewed in this survey said that they had bought, or were decidedly be aftering to purchase, nutrient and drink as keepsakes of their vacation, with less than 10 % stating that they were non interested in making so ( Sims 2009, p.328 ) . The keepsake buyers varied in their degrees of enthusiasm, from loath purchasers who felt compelled to purchase little gifts for household or co-workers, to one enthusiastic twosome who, while sing Exmoor, had spent ?60 on specializer tea and java by a celebrated local tea merchandiser in add-on to the usual material like fudge ( Sims 2009, p.328 ) . Tikkanen ( 2007 ) concurs with Sims ( 2009 ) and relates nutrient touristry to Maslow s hierarchy. Tikkanen ( 2007, p.725 ) identifies five attacks to nutrient with regard to motive for a visit. These five attacks are nutrient as a tourer attractive force , groceries as a tourer merchandise constituent , nutrient experience in touristry , the function of nutrient in civilization and linkages between touristry and nutrient production . This attack to the theory environing the culinary tourer demonstrates that nutrient ingestion is regarded as one of the most of import factors in the selling of a finish ( Tikkanen 2007 ) . Hence, nutrient and touristry are progressively combined. Food can pull a individual towards or back to a vacation finish, plus more and more nutrient merchandises are now bought as keepsakes, which, if managed right could ensue in benefits for both the hosts and the culinary tourers. 3.4 Travel Activities and Motivation Survey While few demographic and psychographic informations exist to pull a comprehensive image of the typical culinary tourer, one major survey conducted in Canada can supply some penetration. In April 2001, the Canadian Tourism Commission ( CTC ) released the Travel Activities and Motivation Survey ( TAMS ) , Wine and Cuisine Profile Report which is considered to be one of the most comprehensive profiles available of culinary tourers. This study offers a comprehensive appraisal of travel behavior and incentives and provides a rich and important database by which to develop future selling schemes. Harmonizing to this study, both immature and mature singles along with immature and mature twosomes were most likely to exhibit an involvement in vacation activities associated with nutrient and vino ( TAMS 2001 ) . Interest in such activities besides increased as the degree of instruction and household income increased ( TAMS 2001 ) . While this information represented Canadian travelers, the co nsequences for US travelers were highly similar. The study did non interrupt down travelers by specific age groups but instead categorises travelers as immature or mature. The study found a high correlativity between culinary tourers and geographic expedition ( TAMS 2001 ) . This concurs with Wolfs ( 2006 ) definition above and suggests that culinary tourers are adventurers. Those who exhibit an involvement in holiday activities associated with vino and culinary art were well more likely to hold sought out holiday experiences associated with geographic expedition ( e.g. , sing historical sites, natural admirations ) , personal indulgence ( e.g. , to see the good life, sing a casino, sing metropolis life such as dark life ) and love affair and relaxation ( e.g. , experience familiarity and love affair, relax and recuperate ) ( TAMS 2001, p.19 ) . A more recent TAMS, based once more on the Canadian and US markets was published in 2007. The study revealed that 37 % ( or 7.7 million ) of Canadian travelers and 33 % ( or 58.6 million ) of American travelers were wine and cuisine partisans, exhibiting either a moderate or high involvement in vino and cuisine-related activities while on trips during the old ages 2005-2007 ( TAMS 2007a ; TAMS 2007b ) . Similar to the 2001 study mature ( 35-64 old ages old ) twosomes and households ( those with childs ) were more likely to be interested in vino and cuisine-related activities. Young twosomes ( less than 35 old ages old ) and senior twosomes ( over 64 old ages old ) , though to a lesser extent, were besides actively engaged in activities associated with vino and culinary art ( TAMS 2007a ) . Once once more the 2007 study shows a strong association between tourers with an involvement in vino and culinary art with increasing degrees of instruction and household income ( TAMS 2007a ; TAMS 2007b ) . Besides interesting to observe is the fact that vino and culinary art partisans were frequent travelers, taking an norm of 4.1 trips between 2004 and 2005 versus 3.2 trips for other travelers ( TAMS 2007a ; TAMS 2007b ) . Relative to other travelers, vino and culinary tourers had a higher inclination to confer with a big figure of information beginnings when they were be aftering trips. Using the cyberspace ( 86 % ) , sing their ain yesteryear experiences ( 63 % ) and taking advice from friends and relations ( 55 % ) were the most popular information beginnings ( TAMS 2007a ) . They were besides more likely to read the travel subdivision of day-to-day and weekend newspapers and to surf travel-related web sites than other travelers ( TAMS 2007a ; TAMS 2007b ) . It must be noted that this study evaluated the demographic behavior of Canadian and American culinary tourers ; hence, an chance exists to look into whether culinary tourers from other states portion similar demographic and psychographic traits. 3.5 The Culinary Tourist in Ireland As explained above, surveies into the demographic and psychographic features of nutrient tourers are in the minority. While the TAMS provide an penetration into American and Canadian tourers, a Mintel study which was published in 2009 provides some cognition into both international and Irish tourers who holiday in Ireland. Among Irish tourers, quality is the most of import factor for nutrient. Availability of local green goods is besides important, it is nevertheless recognised that these factors result is a premium monetary value for nutrient and so are most appealing among the older and more flush consumers ( Mintel 2009 ) . Mintel ( 2009 ) reported that younger grownups and those from lower socio-economic groups were more monetary value medium while vacationing in Ireland, hence, low cost fast-food entreaties to this section, doing them less of import for the nutrient touristry market. This survey stated that the most likely consumers to see all right dining and local independent eating houses, and those most likely to demo a acute involvement in nutrient while vacationing in Ireland are those elderly 35 to 64, and those that fall under the upper in-between category, in-between category, lower in-between category ( ABC1 ) age bracket. These age groups are fortuitously the fastest turning in Irish society and forecasted to do up the largest section of the Irish population for the following decennary. In footings of broader touristry tendencies, it is consumers from these age and socio-economic classs that are most likely to see Ireland from abroad, and are the most likely to remain in Ireland from the Irish population. Irish culinary tourers have become of peculiar importance during the current economic clime as many Irish consumers are now sing vacationing at place instead than traveling abroad. Furthermore, this study stated that the cyberspace is the most widely used beginning by tourers for both engagements and seeking information prior to taking a vacation or short interruption within Ireland. This presents a strong portal for the publicity of the Irish nutrient touristry industry through tourer authorization web sites such as Failte Ireland and Tourism Ireland. At present, these web sites provide small or no information about nutrient in Ireland. However, it should be noted that many older consumers have been slow to follow to the cyberspace, and given that these consumers form the key groups for nutrient touristry, traditional channels should non be abandoned. Besides mentioned in the study was Ireland s aÃ¢â¬Å¡Ã ¬200 million festival sector, another cardinal channel for the nutrient touristry industry, which has a big part dedicated to nutrient and drink. Ushers such as the Michelin usher, the Michelin Pub Guide, and the Bridgestone Guide are seen as exceptionally influential on consumers picks. Positive online reappraisals besides have an influence as more consumers than of all time utilize the cyberspace. Mintel ( 2009 ) acknowledge a the tendency that Irish and UK consumers have a turning affinity with nutrient, with broadening gustatory sensations and a renewed grasp for local ingredients and modern takes on traditional dishes, as seen with the growing of husbandmans markets and artisan nutrient manufacturers. Much of this resurgence and new involvement in nutrient has been driven by the media with channels like Channel 4, the BBC and RTE utilizing primetime slots for cookery and nutrient involvement programmes. Evaluations figures from the Broadcasters Audience Research Board for the first one-fourth of 2009 show that some of the more popular cookery programmes are among the top five highest viewed shows, peculiarly Masterchef on BBC and programmes having famous person chefs like Heston Blumenthal and Gordon Ramsay on Channel 4. However, due to the current economic crisis, a turning figure of people are eating and entertaining at place, and telecasting has become a extremely influential forum for advancing good quality nutrient. Although this may hold taken slightly from the eating house industry, this is in bend making possible for cooking schools. With the turning involvement in nutrient, and the turning figure of people entertaining at place there are positive signals for cookery schools, peculiarly within the domestic touristry sphere. However, the cookery classs at these Centres are comparatively expensive compared to other vacation activities and in recessive times, luxuries such as these may be less accessible if pricing schemes are non reviewed. Although this study portrayed a positive position for the Irish nutrient touristry market, value for money remains a major factor impeding the development of culinary touristry in Ireland. As discussed in Chapter 2, there are issues sing the perceptual experi ence that Irish nutrient is expensive, service related issues, Irish nutrient cost issues and the deficiency of invention among nutrient manufacturers ( Coughlan 2009 ) . The study suggests that the authorities has dedicated a important sum of funding toward advancing touristry ; nevertheless, high revenue enhancements are impacting fight. Failte Ireland found that although about 98 % of tourers would urge sing Ireland, 19 % of these had some reserves. Of this 19 % , 26 % stated that their chief reserve was the high monetary values in Ireland ( Failte Ireland 2010 ) . In add-on to this is the concern that non adequate accent is being placed on advancing Ireland as a nutrient touristry finish ( Mintel 2009 ) . These issues must be addressed if Ireland is to be perceived as a coveted finish for the culinary tourer. 3.6 Drumhead The literature reveals that there are few penetrations into the demographic and psychographic features of nutrient tourers. Yet, eating is one of our most basic physiological demands even when outside our usual environment. Hence, everyone demands to eat. Therefore, it is hard to specify and depict the culinary tourer. Furthermore, some tourers may be culinary partisans instead than culinary tourers, and although interested in nutrient, culinary activities are non the chief intent of travel for these classs of tourers. However, for some tourers, nutrient becomes extremely experiential and consumers are progressively cognizant of the benefits ( economic, environmental and wellness related ) of local green goods, and there is an increased desire to try local dishes, groceries and drink. Although, there is small known about either the nutrient buying-behaviour of tourers or of the function it plays in the overall travel determination, finishs are progressively utilizing nutrient as a agency to distinguish themselves and broaden their market base. From this treatment of the literature, it can be seen that local nutrient has the potency to play a cardinal function within the touristry experience. There is a renewed involvement in local nutrient and drinks festivals, every bit good as an increased involvement in local markets as tourers seek out reliable nutrient experiences. These local nutrient and drink merchandises can better the economic and environmental sustainability of both touristry and the rural host community. This chapter besides discussed TAMS which is considered to be one of the most comprehensive profiles available of culinary tourers. This study offers a comprehensive appraisal of travel behavior and incentives and provides a rich and important database by which to develop future selling schemes. Furthermore, an penetration into the both the international and Irish tourers who holiday in Ireland was provided utilizing a a Mintel study which was published in 2009. As suggested in the above subdivision, nutrient touristry is a possible competitory advantage and it can be a nucleus component in the stigmatization of a state or finish by sellers. Domestic and international visitants are going more adventuresome and unfastened to new experiences overall and with specific mention to nutrient. Many are besides looking for the echt and reliable, which, it is believed, can be found in local nutrients and eating-places ( Reynolds, 1993 ) .
Friday, February 21, 2020
Situation analysis - Essay Example Direct competitors include SeattleÃ¢â¬â¢s Best, Figaro and others while other fast food chains also poses as indirect competitors such as Dunkin Donuts, McDonalds and other fast food chains offering coffee as part of their menu. Competitors can either be direct or indirect competitors. Direct competitors are those companies who could offer the same product and services while indirect competitors are companies who could offer an alternative product or services (MÃ ¶ller, 2006). Needless to say, Starbucks operate in a very highly competitive environment. Competition in the industry was aggravated by the recent financial crisis which changed the buying behaviour of Starbucks customers whose purchasing habits changed dramatically along with their choices of coffee products. Starbucks used to market its product as premium coffee commanding premium prices in the market. This strategy however changed with the changing behaviour of consumers in the aftermath of recent financial crisis. The Ã¢â¬Å"premium coffeeÃ¢â¬ preference suddenly became less a priority and convenience and affordability moved to the forefront. The Ã¢â¬Å"prestige orientationÃ¢â¬ of Starbucks is no longer applicable in the changing behaviour of its customers. This trend continues and is now the reality of the market. Demand however is not seen to diminish. Customers however are now price sensitive to the coffees they purchase. Economic environment determines the financial capacity of its market and business has to adjust correspondingly for it to survive. In the case of Starbucks, economic environment made Starbucks reconsider its position in the market when the financial crisis hit in 2008-2010 that companies were compelled to adapt to the new market realities to stay afloat as a business (Miron, 2013). The main strength of Starbucks is its brand that commands confidence in