Wednesday, August 26, 2020

Brazils Communication Essay Example for Free

Brazil’s Communication Essay Each nation has remarkable, particular manners by which they interrelate and speak with one another inside their nation. A country’s methods for correspondence can be verbalized through verbal, non-verbal, and relational correspondence channels. In the nation of Brazil a great many people are not Hispanic but rather Latino, albeit numerous worker networks are from Europe, Africa, and Japan. The official language spoken in Brazil is Portuguese; in any case, Spanish, English, and French are different dialects that are likewise spoken in Brazil. When welcoming they expect a confident handshake with solid eye to eye connection. While working together in Brazil don’t be shocked in the event that they stand extremely near you when talking. Moving ceaselessly might be deciphered as dismissal. Brazil additionally utilizes numerous types of non verbal correspondence. A lot of this non-verbal communication is contained socially determined practices. When addressing each other, it isn't ordinary to alternate talking. Individuals will interfere with a discussion and will frequently talk simultaneously as their friends. Another verbal correspondence design that Brazil rehearses is utilizing first names while tending to an individual. Additionally, one’s manner of speaking is regularly sharp while talking with each other. Albeit every day discussion is directed in a stronger voice, it isn't intended to communicate outrage or antagonistic vibe toward anyone. What's more, verbal correspondence in Brazil is seen as being showy and excessively energized by different nations who are increasingly held. In Brazil, physical appearance and environmental factors are significant and give obvious prompts as to one’s status and tone of discussions. In numerous Latin nations, correspondence will in general be predominately oral instead of through composed word. Be that as it may, from the business perspective, when sending something in composed configuration it is generally a smart thought to catch up with a call or a visit face to face. In the course of the most recent two decades, the telecom business world over has developed and advanced at an amazing pace and has altogether changed the manner in which individuals interface. Brazil Telecom offers significant distance broadcast communications administrations hrough somewhere in the range of 8,034 million lines and 281,800 open phones to clients in Brazil. Oi Telecom, in the past known as Telemar is the biggest broadcast communications organization in Brazil, it was built up in 2008 and has become the greatest organization in Brazil on the Telecommunications division. This organization is available in 4600 urban communities in Brazil and it has affected the value drop in the na tional degree of similar administrations offered by contenders because of solidarity of its tasks in the nation. Brazil’s Communication. (2017, Jan 04).

Saturday, August 22, 2020

the photo of a cheerleader essays

the photograph of a team promoter articles The Photo of a Victorious Cheerleader 2004 In the sonnet A Photo of Immigrants, the creator Robert Wrigley presents a photograph where an outsider family is under the dread and weight of figuring out how to bargain and live in this new nation that they have come to. Like this sonnet, my photograph likewise speaks to the pressure of a youngster that needs to beat her greatest dread of acting before a crowd of people and come out as a victor since that is the thing that all her family anticipates her from her. Cheerleading is a famous game nowadays. They cheer for a wide range of sports, for example, football and ball and numerous individuals go to the games just to see the team promoters perform; be that as it may, no on realizes what is happening before performing. It is June nineteenth 2004, the sun is out, there is an ideal climate and the Staple Center has never been so loaded with individuals as there is today and everybody is holding on to see all the youthful team promoters come out and do what they specialize in. The time is passing and all the team promoters are energized with the exception of one, my sister Mayra. She is around fifteen and half years old, she joined cheerleading this year thus far she experiences had no difficulty on getting use to it. In any case; she has never act out in the open, in actuality she doesn't care for it. Ten minutes before heading off to the stage she chooses not to take an interest and let her crew and family down. She is under a great deal of s train, she clearly doesn't have the foggiest idea what to do since she likes cheerleading and she realizes she can do it, it is only that she is alarm and the pressure isn't e allowing her think to think. Since the time I have known my sister, I have seen her surrender a ton of chances since she lets her feelings of dread vanquished her. That day she comes up to me and approach me for an exhortation as an older sibling I realize I need to advise her not to stop, however more often than not I simply oblige what she says so way she won't upset me with her issues. In any case, this time my folks are invo... <!

Friday, August 21, 2020

Transportation Problems

Transportation Problems Transportation Problems Home›Economics Posts›Transportation Problems Economics PostsTransportation problemTransportation problems are the mishaps in the transport sector majorly between the points of origins of goods and services and their destinations.   This mainly occurs in demand and supply of goods and services with the idea of significantly minimizing the cost and time to be incurred. However these problems can be solved through north-west corner rule, lowest cost entry method and Vogel’s approximation method with feasible solution, basic feasible solutions and optimal solution to them. To clearly infer this, let us consider the below description.Assume that a manufacturing company X manufactures its products in the city K and has various depots in towns T, M and L. To transport these products from the plant in city X to these depots shall involve various channels or outlets and they are going to cost the manufacturer. Because the manufacturer has a minimum capacity each outlet can manage, the problem now comes in minimizing the cost in order to maximize the profits. The Transportation method is used to solve this linear programming problem frequently experienced in the movement of goods and services from their manufacturer to various destination points. The main objective is to minimize the transport and maximize the profits.Unbalanced transport problemUnbalanced transportation problem is a transport crisis when there are excesses; here, the total supply doesn’t equal the total demand in the market. For example if we refer to our manufacturer X   above in a city K, the products he supplies in towns T, M and L, may not meet the demand which may be high due to various factors like the rise in prices of the alternative goods or an anticipated price increase. To solve this, the manufacture may introduce ‘replica’ suppliers and dealers as a temporary measure till the situation normalizes to meet the excesses for it costs nothing as these don’t exist.Maximization transport problemMaximization transport problem occurs where the cost of transports supersedes the production costs. Various destination points are at different distances from the manufacturer. Therefore the maximum transport got depends on the minimum cost of transport. In our above case of a manufacturer X with destinations T L and M. from the warehouse K in the city to the outlets, it’s likely to cost differently depending on the mode of transport and the distances. Here the cost will vary hence varying the whole profit patterns. Also the amount of goods delivered to each destination is likely to affect the margins of profit.Degeneracy transport problemDegeneracy transportation problem is cue that occurs in transport when the channel lacks a destination or destination lack a channel creating an ‘emptiness’ or a ‘void’. This is solved by matching the number of transport channel sand the destinations. For the case of our manufacturer X above with destin ations or outlets T, L and M, with channels A, B, C.  While drawing the distribution table, it may occur that some cell is not fixed or not matching with the transport routine. This may be caused maybe by the breakdown in any of the channel or delay. To solve this, procedures of arbitrary adjustments ought to be done without causing an itch in any other area to avoid inconveniences especially delay for this is likely to result into another transportation problem.In conclusion, the transportation problems are real and rarely are they solved using mechanical or manual means for they are hectic. Mostly, computer based software are used for delivery of up to date solutions. For example the LP software gives to the time for the manual solutions and the most convenient is the general algebraic modeling system which provides a high level an easy complex problems presentation.

Sunday, May 24, 2020

Rhetorical Analysis Of The Narrative Of The Life Of...

Christie Chaplin Words Words words Learning to Lead: Rhetorical Strategies in Frederick Douglass’s â€Å"Learning to Read† Published in 1845, Frederick Douglass’s autobiography, â€Å"Narrative of the Life of Frederick Douglass, an American Slave†, is a historical account of his life that told of the challenges and obstacles that plagued the lives of slaves in pursuing freedom from injustice and persecution from white wealthy slaveowners. In particular, an excerpt titled â€Å"Learning to Read† shines a light on the tragic reality African Americans lived in every day during the 19th century. The circumstances surrounding the restriction of growth and development centered around the limited availability of education, or lack thereof. Frederick Douglass uses the Aristotelian appeals of ethos, logos, and pathos to build his credibility and connect with the audience on a more personal note, though he struggles with primarily focusing his paper by appealing to popularity. Nevertheless, he is successful in employing these strategies to tell a riveting memoir documenting his struggles in le arning how to read and write to speak out against the injustices of slavery. Douglass’s ethos is never more apparent than the preface preceding the story. This introductory note provides a rich background of Douglass’s life as a former slave and transformation into a famous abolitionist, serving as authentication that the piece was written by a literate and educated African American. For instance, in an excerptShow MoreRelatedAnnotated Bibliography Of The Life Of Frederick Douglass Essay858 Words   |  4 PagesAnnotated Bibliography Boxill, Bernard. Frederick Douglass’s Patriotism. Journal of Ethics 13.4 (2009): 301-317. EBSCO. Web. 19 Oct 2015. Bernard argues that Frederick Douglass always was a patriot even throughout slavery. He states that most Americans are patriots even if they do not agree with the politics, but rather just a love for their country. It talks about Americans who give selfless amounts of time toward the improvement of America. Buccola, Nicholas. Each for All and All for Each:Read MoreSlaves Narratives: Frederick Douglass, Olaudah Equiano Essay1477 Words   |  6 PagesSojourner Truth, Frederick Douglass, and Olaudah Equiano all have extremely interesting slave narratives. During their lives, they faced plenty of racist discrimination and troubling moments. They were all forced into slavery at an awfully young age and they all had to fight for their freedom. In 1797, Truth was born into slavery in New York with the name of Isabella Van Wagener. She was a slave for most of her life and eventually got emancipated. Truth was an immense women’s suffrage activist. SheRead MoreThe Life Of Frederick Douglass Context1479 Words   |  6 PagesIntroduction Behind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of the 19th century. With his oratorical appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the citizens of Rochester to be aware of the hypocrisyRead MoreThe Life Of Frederick Douglass Context1480 Words   |  6 PagesBehind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of 19th century. With his oratorical and literacy appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the leading citizens of Rochester to be aware of theRead MoreRhetorical Analysis of Frederick Douglasss How I Learned to Read and Write1458 Words   |  6 Pages Rhetorical Analysis of Douglass In the excerpt â€Å"Learning to Read and Write†, Frederick Douglass talks about his experiences in slavery living in his masters house and his struggle to learn how to read and write. Frederick Douglass was an African American social reformer, orator, writer, and statesman. Some of his other writings include â€Å"The Heroic Slave†, â€Å"My Bondage and My Freedom†, and â€Å"Life and Times of Frederick Douglass†. In this excerpt, Frederick Douglass uses an empathicRead MoreIndividual Rhetorical Analysis Of The Selected Readings2297 Words   |  10 PagesIndividual rhetorical analysis of the selected readings by Olaudah Equiano, Harriet Jacobs, Frederick Douglass, and Harriet Beecher Stowe are necessary to arrive at a collective analysis of the most effective strategies. Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano or Gustavas Vassa, the African† was first published in 1789 in London, England (687). Equiano’s narrative is informative; however, it is critical of the treatment of slaves and persuasive in its appeals toRead MoreEssay about The Publication of Uncle Tom’s Cabin4044 Words   |  17 Pagesinfluential American novel in the country’s history. Books have, of course, always had the power to bring about great social change, and the widespread distribution of Uncle Tom’s Cabin gave a vivid image of Southern life, particularly the mistreatment of slaves, to the entire country. While slavery was previously an issue between slaveholders and abolitionists, the moral outrage caused by Uncle Tom’s Cabin went a long way towards bringing the slavery debate to the forefront of the entire American consciousnessRead MoreAnalysis Of The Book Huckleberry Finn 1970 Words   |  8 PagesThroughout American history, no single word has been associated with such extensive torment, misery, and controversy as the word â€Å"nigger.† This word has been a deep concern in American history and culture, and the use of it two hundred nineteen times in The Adventures of Huckleberry Finn has caused a mass of debate. Despite critism on its complex and offensive subject matter, The Adventures of Huckleberry Finn hold enduring academic value among students and should be taught in American high schoolsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesof Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History

Thursday, May 14, 2020

Child Care/ Communicate with Adults - 1536 Words

Demonstrates the understanding of how to interact and communicate with adults The right way to approach a parent/ adult is to keep calm at all times also to respect them like they should respect you. As a carer for their children you should always agree with their opinions even if they are not right but they are entitle to their say in things. If you do not understand an adult/parent you should apologize and ask them to repeat themselves. Also never make a value of judgement about a child or a family but you need to always respect a person’s culture and identity. When talking to a parent or adult you should always use the name they would prefer you to call them by. If a parent / adult have a different view to yours you†¦show more content†¦This will help to support the planning in where you’re working. Team meeting and even discussions with colleagues hep to make a work place flow as you will get many ideas and input from colleagues and then are able to agree on something you all like. When having a team meeting as a leader or a manager it’s your chance to have your say just as it’s you colleagues to have there’s, it is also a chance for you to make your colleagues aware of any new children, allergies and timetables, trips for the week and any other information that needs to be discussed. Children’s needs and development All equipment in a childcare setting should be checked for example toys, should not be hard if the child is younger than 3 years and should be soft were as if the child is older than 3 they may play with Lego, But must be on their best behaviour when using it, this includes no chewing it no throwing. Also in a childcare environment you should have an adult present at all times and asking children if they are ok and interacting with them not just as a group but individually too. Carers have to be on the ball with toilet duty washing hands and making sure there on the ball. When the children are eating an adult should also be present at all times as the adult should be supervising there eating the right thing and not somebody else’s food and are being well behaved. Confidentiality policy Development records are kept on all theShow MoreRelatedChilcare Level 2 Unit 001 Essay756 Words   |  4 Pagescan be written answers for your Certificate. Please complete the questions which your assessor has asked you to complete. Unit 001 Introduction to Communication in Health, Social Care or Children’s and Young People’s Settings Outcome 1: 1. Identify different reasons why people communicate People communicate to give information, receive information, give and receive instructions, express a need, negotiate and discuss situations and also to develop learning. | 2. Explain how effectiveRead MoreUnit 301 Communication and Professional Relationships with Children, Young People and Adults1733 Words   |  7 Pagesdiverse school Why do we communicate? How do we communicate? Two simple questions but many different answers of how and why we communicate with others and the effect it has when communicating with people. Depending on the age of who we are trying to communicate with whether a child or an adult, someone whose English is a second language, or someone who has a disability the way in which we communicate with them should not really be much of a difference, it is how we communicate with them which is theRead MoreHcs 245-Week 51224 Words   |  5 Pagesmore associated with physical and psychological barriers.   Here are two real-world questions that we most of us will encounter throughout our health care career regularly...  How might a provider communicate more effectively with a person who is hearing impaired? Also, how might a provider communicate more effectively with an adolescent versus an adult?   Paul Wing, MBA/HRM, B.S.  MT(ASCP), CLS(NCA) Net’s Solution – A provider may find communicating with someone who is hearing impaired very difficultRead MoreThe Importance of Speech, Language, and Communication1007 Words   |  5 Pages or ideas. 1.1b Language The term language refers to an understood, systematic arrangement of signs, symbols and gestures used to communicate. 1.1c Communication To communicate is to ably convey thoughts, information or feelings using signals, speech, body language, or by the written word. 1.1d Speech, language and communication needs (SLCN). A child who is diagnosed with a SLCN is experiencing a communication breakdown due to a difficulty with one or more of the different elementsRead MoreImportance of Listening to Children1256 Words   |  6 Pagesbe difficult to advocate, care and most importantly support them to reach their full developmental potential. Listening to children is more than just hearing their voices but actually taking the child’s point into consideration if the decision will impact on the child directly. Both the Children’s Act 2004 and Early Child Matters (ECM) recognize the fact that before any positive result is achieved, parents, practitioners and any adults in direct contact with the child need to always take into accountRead MoreAdapting Communication in Children and Yound People1070 Words   |  5 PagesTDA31-2.2 Explain how to adapt communication with children and young people for: * The age of the child or young person * The context of the communication * Communication differences. Building relationships is important in children and young people. You need to adapt your behavior and communication accordingly. Assessing the situation and environment you are in. It is important that children in all situations feel secure and have a sense of value from you. Your interactionRead More1.1, Explain Why Effective Communication Is Important in Developing Positive Relationships with Children, Young People and Adults1586 Words   |  7 Pagesrelationships with children, young people and adults. 1.1, Explain why effective communication is important in developing positive relationships with children, young people and adults. Effective communication is the most important part in developing positive relationships with children, young people and adults. Some pupils that struggle with their learning and/or have confidence issues may find that they can’t communicate with all of us, therefore, treatingRead MoreProgram Outline of Someone to Watch Over Me1021 Words   |  4 PagesChildren and parents are both groomed for planned sexual abuse of a child Predators are helpful, charming, and seem entirely trustworthy Predators try to create an exclusive relationship with a child that does not include the parent Predators shower a child with compliments or exhibit favoritism to gain their trust Warning signs that children are experiencing stress or anxiety Insure that in your role as a parent or someone who cares for children that you are vigilant Maintain a healthy level ofRead MoreSelf Awareness and Interpersonal Skills1626 Words   |  7 Pageshighlighting the importance of self-awareness and interpersonal skills within the early child care setting. The rights of the child within the ECCE. How to communicate effectively with children their families and other colleagues and how this benefits all involved. How being part of a team within the ECCE benefits and what regulations are put in place to ensure quality of education and the quality of the child care setting and facilities. Self-Awareness is the understanding of your own personalityRead MoreHow Makaton Is Used By Children And Adults With Children With Disabilities1593 Words   |  7 Pages1970s to help adults with severe learning difficulties to communicate. It is a basic means of communication and encourages language development in children and adults with communication difficulties† (Mukherji et al, 2000, Pg. 94). The Makaton vocabulary was designed in 1972 by Marget Walker, she came up with the idea of Makaton through responding and working towards to needs of deaf adults with severe difficulties. Grove et al (1990) highlights that through working with these adults she was looking

Wednesday, May 6, 2020

Methods For Modifying Behavior And Behavior Modification

Methods for Modifying Behavior in Children Behavior modification is a treatment technique used to tackle countless problems within children. When children are born discipline and growth comes from the parents. We teach right from wrong. Therefore, we are where the root of the behavior starts. Children must be correctly disciplined by the age of six because if not that child would most likely be a criminal. A child behavior rises from what they learn and their surroundings, so what we teach our children as well as what they see is what they take with them throughout life. When parents apply these particular elements of techniques, they can work with their children to swap improper or disagreeable behavior. B.F Skinner proposed that behavior†¦show more content†¦Skinner created what he called an operant conditioning apparatus that later was referred to as the â€Å"skinner box.† The Skinner box is a compartment that enclosed a key that an animal had access to when they wanted water, food, or even reinforcement. Skinner was the number one believer that children react to rewards and gifts. He believed that you had the ability to make a child do whatever you want when you give them things. Methods for Modifying Behavior There are numerous of methods for modifying your children’s behavior. Three of the best methods for modifying behavior in children are rewarding, setting consequences and boundaries. When children portray good behavior at home or in school you reward them. Whether it is gifts, privileges, money or just letting them stay up late because they have done something good inspires the child to continue doing well. They will then want to continue that behavior so he or she can continue to receive rewards. Gifts or rewards should be given to children for good behavior it shows them is they maintain good behavior they will receive rewards. As a parent, you have to reinforce rules with children. You must show children that things given to them as a privilege can be taken away when they misbehave or do something he or she is not suppose to. Taking things away from a child is the number one consequence that can occur. If a child loves a particular game system,

Tuesday, May 5, 2020

Marketing Strategy of

Question: Analyse the Marketing Strategy Use by One of the Biggest Fashion-Retailing Brand. Answer: Introduction Zara is a well-known clothing and accessories brand operating all over the world. the brand was launched in 1975 by Amancio Ortega and Rosalia Mera. Since then it has grew its presence in almost all the countries and offer as the largest retail of apparel. The company started expanding its business in the international market in the year 1988 through Portugal and then it slowly entered United States, France and other countries. The company also went online in 2010 in which it opened its own online boutique to offer its product though online source. Such approach and initiative has helped the company to be the most successful apparel retail owners (Zara 2017). The paper discusses about the factors that let Zara to be the major focus company of this assignment along with analyzing its performance and strategies over the years. The report also analyses the marketing mix strategy, which has helped in good performance of the brand, and factors that will help the company in long-term growt h. Justification for the Choice Zara is one of a name in the retail industry because of its expansion, strategy and connection with the customers. Since the day, it has introduced itself in the market it has grown to every possible market with its exceptional strategy. The brand has gained a name and recognition by itself by the innovation and continuous initiative that it puts. The company has recent revenue of $17.2 billion, which has helped them to build their strategies successfully. The brand has been able to put a hold in the retail industry in the past 43 years of operations and own a total of 2200 stores worldwide. With a brand value of $11.3 billion, the brand has always known for its development of new products and offering it for sale within few days (Zara 2017). This shows the exceptional maintenance it carries out in its manufacturing and operations units. The company has grown exceptionally in 2015 by opening 65 new stores in existing as well as new locations and 50 new Zara Home in various new locati ons (inditex 2016). The biggest markets of Zara after its hometown Spain are China, France, Italy and Japan. The above figure shows the performance of Zara in the last two years that has continuously increased the net sales and gross profit of its parent company Inditex. The brand has offered a tough competition to other retail chain in various countries with its strong sales and profit growth. Zara is not just a name; it is a symbol of fashion in the retail industry. The company also maintains a strong online market and recently took some initiatives in which it wanted to expand its market coverage through online offering. An online store that has been started by the brand has expanded in various locations in the world within a short period. The brand has also taken various technology innovations since the time it has been in business (Burgen 2017). In 2014 Zara introduced RFID chips in its stores through which it could detect the location of its products in the store. The chip is removed once the customer has purchased it and can be reused for further use. Moreover, the company has also maintained a customer base covering wide range of culture, age and geographic boundaries (Fortune 2017). This is due to the product that it has manufactured and the fashion image it offers according to the country. Thus, it can be seen that the company has achieved superior performance and a brand value with its continuous initiative in various places. Marketing Concepts Marketing concepts shows the achievement and potentials of the company by analyzing its strategies such as segmentation, positioning and promotional initiatives. Segmentation and Targeting Segmentation is one of the crucial strategies of any fashion and retail brand as it helps them to design the type of product it will launch in the market. Segmentation and targeting helps the brand to offer a streamline picture of the type of customers it wants to design the product that will also give an image to the brand. Zara maintains a mix segmentation strategy such as demographic, geographic as well as psychographic segmentation. Based on this segmentation the company targets each type of customers accordingly (Forbes 2017). In demographic segmentation, the brand mainly targets the young adults between the age range of 20 to 30 years of age that are just maturing and would love to dress up as a matured person. This is because the brand is known to manufacture much classy and basic casual with some ranges of formal attires for the customers. Thus, the look of the brand is designed to give a classy and formal look. The clothing offered by the brand mainly reflects fast fashion with various kinds of chinos, khaki and others (Forbes 2017). Geographic segmentation is done by the brand as it has expanded its reach to many countries and the living styles of the people in these countries are very different from each other. This made the company to design its product by segmenting its market based on the demand and fashion trends in these countries. For example, in India it focuses more on traditional and less trendy attires compared to US market. Lastly, Zara also follows psychographic segmentation in which it targets the customers having a love for classy and fashionable dresses. Moreover, it also offers its products at high prices and targets the niche market that loves to maintain high quality dresses in their wardrobe as a symbol of their status. These customers will love to buy their products irrespective of the prices (Sheth and Sisodia 2015). Thus, the brand follows such strategy so that it can target the customers efficiently and set its further strategies effectively. Depending on the type of strategy the company also designs its marketing strategy so that it can target the right customers at right place. Zara carry out online marketing strategy so that it can target the young and rich customers efficiently. Positioning Zara has positioned itself as one of the most fashionable international brand operating in almost all the countries and having huge customer base. The company has also followed used based strategy to position itself as a customer centric brand. This is because the brand has always followed customer satisfaction as their main aim and accordingly modified their products and marketing initiatives from time to time (Baker 2014). Zara is well aware that the type of fashion industry in which it exists, it is necessary that it satisfy the changing needs o the customers. this made the company to focus on innovation instead of manufacturing a brand new product. The motive of Zara has always been to modify the products offered by other brands that the customers demand so that it can easily trace the customers. Moreover, it always maintained a good amount of stocks of clothes (Forbes 2017). Thus, positioning of Zara has always been about innovation, which made it the worlds biggest fashion reta iler. Promotional Strategy Among promotional strategy, it is seen that Zara spends the least amount in their promotional activities compared to other fashion brands and this has led to their success. The brand only spends 0.3 percent of its sales on promoting its product compared to other brands that invests 3.5 percent of their revenue. However, it do carry out promotional strategy ny maintaining a shop windows through which customers can be attracted easily by just looking at their unique collection. The retail brand started its online marketing due to its international presence in 88 countries (Forbes 2017). This led the company to carry out online marketing. Online marketing is increasing day by day and is used by most of the competitors. This makes t necessary for Zara to carry out online strategy. For this purpose, the company started it online marketing channel through its website in 2010. The online marketing of the brand is mainly through its website. It does not follow any other social media strategy (Baker 2014). However, the marketing through online website marketing has helped the company to fight competition from other retailers. Since the introduction of online selling, the brand has been able to expand its online sales by 42 percent (Mail Online 2017). Pest Analysis Political Political scenario of any country has a lot of effect on the brands operation within that region. Political scenario such as instability, war and others effect people badly making them lose a lot of their resources. This in turn will affect the brand, as the customers will not be able to demand their products due to high price. Moreover, it will also influence the operation of the brand within that region due to unavailability of various resources. Zara being a fashion retail company will be affected by political instability in a region, as it will be difficult for them carry out their operations and led to wastage of their resources (Gupta 2013). Economic Economic factors such as GDP, interest rate, employment rate, literacy rate and others help the brand to decide the type of pricing strategy it will follow in a region. It is important that Zara analyze the economic condition of the country efficiently before strategizing its pricing level in that region. This requires the brand to set competitive price in low-income level countries and premium pricing in countries having high GDP (Sheth and Sisodia 2015). Social Social and cultural trend is yet another crucial factor that the brand requires to analyze before entering a country because the living style and culture of a place helps the company to decide their revenue. Zara will benefit by maximizing its sales in a country having preference for classy and elegant western wear. The society should be modern to accept the products of (Zara Arrieta et al. 2017). Technological Technological innovation and level in a country will help the company to reduce the cost of production. Moreover, it would help them to modify their distribution system by incorporating information system (Sheth and Sisodia 2015). Porters Analysis Bargaining power of suppliers Zara belong to the retail industry and is one of the largest fashion retailers in the world. Suppliers of the retail industry mainly supply things to big brands like Zara, Marks and Spenser and others. Thus, the bargaining power of suppliers is low because the suppliers do not want to lose their market share to these big brands (Gupta 2013). Bargaining power of the buyers Buyers on the other hand have moderate bargaining power because of low switching cost and preference for the brands. Due to low switching cost customers can easily switch to any other brand. However, there are customers that prefer only one brand and love to stick to one brand at any cost. Threat from substitutes Fashion retail industry faces rare to negligible threat from substitute, as there is no such substitute of clothes. Thus, the effect of this force is not seen in the fashion retail industry (Gupta 2013). Industry rivalry Competitive rivalry is high in this industry due to large number of similar firms and brands operating in the industry. There are large number of retail company selling similar kinds of western dresses and thus offers huge threat. Thus, the industry face huge rivalry within the industry. Threat of new entrants Threat to new entrants is low in this industry because the companies entering in this industry would require a lot of investment on infrastructure, manufacturing and other sectors. Thus, it is not possible for a newly made fashion company to take up huge investment at initial stage of the operation. This makes the threat to new entrant low for fashion retail industry (Gupta 2013). Strength and weakness of Zara Strengths Weaknesses Zara can gain market share in the industry due to low or negligible amount of new entrant The fashion retail industry in which Zara exists has very less chance to fall due to low substitute. The company will face huge competition from the other company operating in the same industry It is challenging for the company to meet the need and desire of the buyers Table 1: Strength and Weakness of Zara Sources: (Gupta 2013) Marketing Mix for Superior Performance Price The brand has always followed premium-pricing strategy to offer its products to the customer. However, this strategy has been maintained by the company to portray itself as a status symbol for its customer. Thus, premium-pricing strategy of the brand has proved to be successful and allowed them to perform good because most of the customers of the brand are rich. Thus, they demand Zaras product as a status symbol (Huang and Sarigll 2014). Product Zara is one of the brands in the fashion industry for which the consumers are crazy. This is because of its products and style options it offers to the customers. The company has its own manufacturing process and controls every category of clothes that it produces. The wide range of clothing options and maintaining their own symbol in the industry has helped the company to offer superior performance. Place Distribution channel of Zara has always been unique compared to other fashion brands. Zara offers its products to its customers through vertically integrated retailer. This means that all the steps from manufacturing to distributing are done by the brand itself. This has helped them to know their operations well and perform better than other brands that outsource their operations (Solomon 2014). Promotion The company has not put much investment in marketing activities. This is the strategy it has always maintained and has invested more and more money in opening new stores in different places. The marketing strategy of the brand being unique has always helped them to be successful (Huang and Sarigll 2014). Marketing Mix Crucial for the Company With the existing marketing mix strategies, it is also important that the company modify some of its strategies in order to cope up with the increasing competitive scenario in the fashion retail industry. Price Even though the company has been successful by offering its products at premium pricing strategy, many new competitors have come up that has started offering clothes at reasonable price. Thus, to avoid losing its customers base to other competitors and be in business for longer time, it is important that Zara follows a competitive pricing strategy or provide offers and discounts from time to time. Product Even thought the company offers some of the best and unique style dress and maintain their own style statement yet it is facing some challenges while meeting the demand of customers having different lifestyle and preference. Zara fails to modify their product trend while entering into other markets as well. Thus, it is important for them to modify some of their product range according to the culture and people of the new country it is entering. This will help bring customers in that region more close to the brand. Place The distribution channel has always been unique for the company as it supplies its products from its own store mostly. The brand has very less franchisee for offering its products. However, the company could try the strategy of offering more number of franchisee to big retail stores in order to increase its market share. Promotion Even though the company has been successful by not spending much in the advertising or marketing activity, yet it will not always be a successful strategy for the business as the industry faces hue threat from competitors. Thus, in order to maintain their position in the market it is important that they take some marketing strategy. As social media is the most growing marketing tool, it will be beneficial if the company spreads its product recognition through social media. Conclusion From the above analysis, it can be deduced that Zara has maintained a strong base in the market all over the world due to its unique strategies. The brand has been successful in most of its strategies related to price, product, place and promotion. Moreover, the brand has been able to increase its sales and revenue from its newly growing online business. this showed that the company is trying to shift its distribution from physical stores to online channels. However, it is necessary that the company should modify some of its strategies in order to cope up with the rising competition in the market. As its is seen that the company might face issues in some of its marketing mix factors such as price and promotion, thus it is necessary to focus more in this strategies. 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